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The Journal

Marketing strategy, brand thinking, and creative insights from the Nephesh Media team.

Brand Identity
Branding · Jan 10, 2026 · 6 min read

Why Your Brand Identity Is Your Most Valuable Asset

A strong visual identity isn't just a logo — it's the foundation of trust, recognition, and emotional connection with your audience.

Social Media 2026
Social Media · Jan 6, 2026 · 5 min read

Social Media in 2026: Platform Shifts Every Brand Should Watch

From TikTok's evolving algorithm to Instagram's renewed focus on creators — what's changing and how to adapt your strategy.

UGC That Converts
UGC · Dec 28, 2025 · 7 min read

UGC That Converts: Building a Creator-First Content Pipeline

How to source, brief, and manage UGC creators to produce content that drives real engagement and measurable conversions.

Micro vs Macro Influencers
Influencer · Dec 20, 2025 · 6 min read

Micro vs. Macro Influencers: Choosing the Right Partners

Breaking down the ROI differences between micro and macro influencers and when each makes the most strategic sense for your brand.

Website CRO
Strategy · Dec 14, 2025 · 9 min read

Website CRO: The Small Changes That Drive Big Revenue

A practical guide to conversion rate optimization — from headline testing to checkout flow improvements that increase your bottom line.

Miami Art Week 2026
Events · Dec 8, 2025 · 4 min read

Miami Art Week 2026: Where Culture Meets Brand Activation

A preview of the most anticipated brand activations, pop-ups, and cultural moments during Miami Art Week and Art Basel 2026.

NYC Spring 2026
Events · Nov 30, 2025 · 5 min read

NYC Spring 2026: The Lifestyle Events Worth Your Calendar

From Frieze New York to rooftop pop-ups in Brooklyn — the key lifestyle and cultural events shaping New York's 2026 scene.

Visual Storytelling
Branding · Nov 22, 2025 · 7 min read

The Power of Visual Storytelling in Premium Marketing

How editorial photography, cinematic video, and intentional design elevate brand perception and drive premium positioning.

The Psychology Behind Viral Content
Strategy · Nov 15, 2025 · 7 min read

The Psychology Behind Viral Content

What makes people share, save, and engage? A deep dive into the emotional triggers and frameworks behind content that spreads.

Building a Brand That Outlasts Every Trend
Branding · Nov 8, 2025 · 8 min read

Building a Brand That Outlasts Every Trend

Trends fade. Brand equity compounds. How to build an identity rooted in timeless principles while staying culturally relevant.

Email Marketing Is Not Dead
Strategy · Nov 1, 2025 · 6 min read

Email Marketing Is Not Dead — Here’s Why

While everyone chases algorithms, email remains the highest-ROI channel. How to build sequences that nurture and convert.

How to Create a Content Calendar That Works
Social Media · Oct 25, 2025 · 5 min read

How to Create a Content Calendar That Actually Works

Stop posting randomly. A strategic content calendar aligns your brand voice, audience needs, and business goals into one cohesive plan.

Authentic Storytelling
Branding · Oct 18, 2025 · 7 min read

Authentic Storytelling: The Secret to Brand Loyalty

Consumers don’t buy products — they buy stories. How to craft narratives that build emotional connections and long-term loyalty.

Short-Form Video
Social Media · Oct 10, 2025 · 6 min read

Short-Form Video: Why It Dominates in 2026

From Reels to TikTok to Shorts — short-form video isn’t a trend, it’s the standard. How to produce content that stops the scroll.

From Followers to Clients
Strategy · Oct 3, 2025 · 8 min read

From Followers to Clients: A Social Media Conversion Playbook

Vanity metrics don’t pay the bills. A step-by-step guide to turning engagement into inquiries, leads, and paying clients.

Strategic Brand Collaborations
Influencer · Sep 26, 2025 · 7 min read

Strategic Brand Collaborations That Actually Work

The difference between a partnership that elevates and one that falls flat. How to identify, pitch, and execute brand collaborations.

Digital PR
Strategy · Sep 18, 2025 · 9 min read

Digital PR: Getting Your Brand Featured Without Paying for Ads

Earned media is the most credible form of marketing. How to land press coverage, podcast features, and editorial placements organically.

Community Over Audience
UGC · Sep 10, 2025 · 6 min read

Community Over Audience: The Future of Brand Growth

Why the brands winning in 2026 are building communities, not just followings — and how to create spaces that drive organic advocacy.